|James Murdoch (Pic by Reuters)|
THERE was always the feeling at News International that James Murdoch's heart and soul was never in newspapers.
He came from the TV sector and he is now returning to it.
During his presentations to staff, it was all pie charts and graphs of profitability and market share but he conveyed non of the passion for journalism and print of his father.
For that reason, he was rather unkindly given the nickname of 'Murdoch Lite' at Wapping.
It is also a useful time to leave News International. Many of his subordinates would love to do so too but are finding themselves burdened with a News Int 'taint'.
I doubt he will regret leaving Wapping. It is a unique characteristic among those who do, that they feel unburdened. You never hear a former News Int staffer say, 'I wish I was back in Wapping'.
Every man has his passion and James Murdoch is now back with his. I wish him well.